Showing posts with label Eli Young Band. Show all posts
Showing posts with label Eli Young Band. Show all posts

Sunday, June 23, 2013

Chesney / Church: How Forever Feels



Saved two months
Bought a little diamond
Tonight’s the night
Feels like perfect timing


“She said yes! She said yes!”

The boys of summer

After seven consecutive years playing Heinz Field, Kenny Chesney is right when he says that attending his shows has become a summer tradition. The 58,000 fans who sang along to every last word all appeared to have made that tradition theirs.


It’s just as well that they sang along, because it didn’t seem as though Chesney’s mic was working all that well — it picked up the upper register of the choruses well enough, but the verses suffered intermittent loss all night. The Inky Jukebox has attended three Chesney shows, and this time, the sound balance favored the guitars so much that every performer’s vocal suffered.


This technical difficulty didn’t stop the love, however. The last time The Inky Jukebox saw the Eli Young Band play, we had our hands on the stage. They have since had enough hits to bring the pre-show audience alive. 


Eric Church tore it up, delivering a blistering set that translated admirably to such a vast venue. He seemed genuinely taken aback by the roar of voices singing along.


Chesney did what he does best: drop a solid two-hour set crammed to the gills with hit after sing-a-long hit. Behind him, a supermoon rose from the Pittsburgh skyline in an arc to center stage, providing an enormous celestial spotlight.



These boots / Have counted off many a band...
Halfway through his set, a young man seated two rows down from The Inky Jukebox proposed to his pink-hatted girlfriend, and she said yes. Much high-fiving with everyone around him ensued, he wearing a giant smile and declaring how happy he is. The good spirits defined the crowd, many of whom had been partying for days in advance of the show, in boats parked 13-deep outside the stadium at the head of the Ohio.


Sitting outside in the heat at midnight, having stopped for a soft-serve on the way home, an old man saw The Inky Jukebox’s hat and asked if we’d been to the Kenny Chesney show. The Inky Jukebox said yes. “Lucky dogs,” he replied.

He was right.



Wednesday, February 1, 2012

Crazy for the Eli Young Band

Flippin’ It



So the Eli Young Band slowly ran a monster hit, “Crazy Girl” up the charts and into the awards season nominations ballots with a video that was nowhere near as good as the song. It featured some kind of love story about busting a girl out of a mental institution — clearly a too-literal interpretation of the song’s double entendre.

The girl is crazy — about him, crazy with love, apt to think foolish things because of her feelings. She’s not actually insane. That’s simply creepy.

Someone at their label finally got the hint and decided to switch their official video to one which plays on an old standby: the concert experience video. This has worked very well for the Eli Young Band before, with their hit “Always the Love Songs.”


A concert experience video is excellent marketing because it suggests (strongly) to the casual viewer that this band is Hot and Happening: that thousands of fans have cottoned on to something before you that you clearly need to check out. Music fans want to feel like they’re not missing out — and nothing makes them feel they are more than a wildly exciting-looking concert.

Pretty much everyone releases one at some point in their career — Eric Church’s video for “Drink In My Hand” uses live footage and fan interviews effectively, and his tour-mate Brantley Gilbert’s label, The Valory Music Company, is placing their bets on it helping to launch their new star up where Church is.



The concert experience video is not the same as a live performance video. It simply lays the studio track over live footage of the band singing that song mixed with backstage and audience shots. Jason Aldean’s “Big Green Tractor” is a live performance; Tim McGraw’s “Cowboy In Me” is a studio track with audience screaming added. It is the ultimate in “look at me, I’m a superstar” PR. His upcoming tour-mate Kenny Chesney loves the concert experience format — with good reason — it showcases why he’s won Entertainer of the Year so many times. Here’s his last tour summed up in a nutshell in “Reality.”


Taylor Swift’s “Sparks Fly” video was mostly a trailer for her DVD, but it still gave you an idea what her live show is like.

Valory needs to stop putting Justin Moore in slick story videos and give us a live performance video of “Outlaws Like Me” as the next single. Seriously. What are they waiting for?